INDEPENDENT RECORD LABEL: THE LABEL OF THE SAURUS
Origin
Sauropsidos Music is an independent record label that was founded in México City, México, in 2018 by Victor Mendoza a.k.a Raztasaurio. It originally began as a personal project and experimenting releasing singles by the music producer Vik MG, but quickly gained notoriety for its rapid growth and collaboration with other artists in 2019.
Notable Contributions
Sauropsidos Music is perhaps best known for releasing indie music by artists such as Vik MG, RZTSR, Otro Músico Mas & Astar Lab. These bands helped define the indie /experimental sound of the label, which combine elements of Lo-Fi, EDM, Future Funk and Electronic music iin general, and put Sauropsidos on the map as a mexican label.
Philosophy and Approach
The label has been characterized by its DIY (do it yourself) approach and its support for innovative and experimental artists. Sauropsidos Music has maintained its independence over the years, allowing great creative freedom to its artists. This has led to an impressive diversity in their catalogue, ranging from Lo-Fi and Future Funk to Experimental and Electronica.
Current Artists and Expansion
Today, Sauropsidos Music remains an influential force in independent music, with it’s roster of artists the label has expanded its reach beyond music, dabbling in artistic production collaborating with another artists like graphic designer Vik El Freak.
Cultural Impact
Sauropsidos Music has been a platform for many successful artists and their distinctive aesthetic and focus on authenticity have resonated with music fans, beginning to solidify their place as a revered institution on the music scene.